So, we have used the blue colour for the packaging to show the relief and the coldness. and the blue colour applied to 80% of the design to make it loud and eye-catching. We have used the sans-serif fonts to emphasise the name of the product.

Target audience:- Athletes, sports players, and fitness enthusiasts who may experience injuries or muscle soreness during training sessions or competitions. Instant cold packs can provide immediate relief and aid in the recovery process.

Concept:- Start by incorporating branding elements such as the company logo, colors, and typography into the graphics. Consistency with the brand's visual identity will help reinforce brand recognition and trust.

We have used layer styling by applying the pattern to the blue area, the pattern is also reflecting the ice cube shapes. In the end, we achieved what we were looking for in the packaging