Design was required for Crazy Cap (Microlyscs). So, the requirement was to create something Modern, Luxury & Minimalistic Design. ​

Target audience:- For all age groups. Typically, anyone who wants to drink water free of microbes, or people who doubt the water they drink. Perfect for people who drink tap water or water from the fontain.

Concept:- So, we have used sans-serif typography for all over the designs, which is easy to read from far behind the product that was going to be showcased on the shelf. For the focal point of the packaging, we have used the watercolour blue shape, as you can see on the design. The idea behind this was to reflect and relate something to water, the graphic is reflecting the purification and clear water.

We have used the die-cut style for the bottle picture. The idea behind that was to highlight our product and show the usage of the product in a clear manner. In the end, we have achieved what we were looking for.